Religare ropes in Jyoti Randhawa as brand ambassador

Rahul Kapoor - Televisionpoint.com | New Delhi
Religare Enterprises, promoted by erstwhile Ranbaxy promoters Malvinder and Shivinder Singh, has tied up with India's ace golfer Jyoti Randhawa for brand association. This marks the Delhi based company's first association with an individual sportspersons.

As a part of the one-year deal, the company will leverage the golfer's services in client engagement and branding. It's also considering featuring Randhawa in its advertising campaigns.

Sunil Godhwani, CEO and managing director, Religare Enterprises, said, "From a strategic perspective, as an organisation, we are always open to such associations and we look forward to nurture and encourage young, energetic and vibrant talent."

Subhrangshu Neogi, brand head, Religare Enterprises, says, "The tie-up is primarily for the financial services arm but since Religare is an umbrella brand, other businesses also stand to benefit. Diligence is the value that we wish to portray and there's a tremendous synergetic link between Randhawa and our brand."

Religare was a sponsor of the Delhi Daredevils team in IPL and has also co-sponsored the Hero Honda Indian Open Golf Tournament for the past two years.

Apart from Religare, Randhawa also endorses lifestyle brands such as Hugo Boss and TaylorMade.