Big FM celebrates second anniversary in Bangalore

Televisionpoint.com Correspondent | Bangalore
Big FM has completed two years of its operations in Bangalore and is celebrating the occasion with another success, where for the past 14 consecutive weeks it has been rated as the number one radio station in Bangalore.

Sunil Kumaran, cluster head, Big FM, said, "We decided on taking the Kannada platform ever since we launched and have stuck to this strategy. While many have tried experimenting, we have been sure that Kannada is what will work for us and this strategy is paying dividends now."

"We have positioned the station not just as an entertainer, but a station that touches people's lives. We take up issues that are relevant to a Bangalorean, but take a smart and witty approach to it instead of preaching, though we make sure that it is not a mockery of the entire issue." Sunil said.

Over the past two years, Big FM has successfully initiated events like Chipak Ke Jeeto/Kai Ittare Karu, an endurance challenge to win a Hyundai i10; Sing with Sonu contest, where the winner got to sing on stage with singer Sonu Nigam and Comedy Ganesha Wagon R Smart Challenge, where the smartest person got to win a WagonR Duo.

Besides offering interactive on-air content, the station has also been involved in educating and creating awareness about various issues like Cancer Day awareness drive, anti-smoking campaign and social awareness campaigns like Bendethu Bengaluru.