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    • News 2008 OgilvyOne echoes Indian pride at DMA International

    OgilvyOne echoes Indian pride at DMA International


    Friday - Oct 17, 2008
    Televisionpoint.com Correspondent | Mumbai
    At the DMA International Echo Awards held at Las Vegas, comedian Jay Leno, played host to the direct marketing professionals. And OgilvyOne India, with a silver, a bronze and 2 finalists, ensured the Indian flag continued to fly high at yet another international awards show.

    Kaizad Pardiwalla, president, OgilvyOne Worldwide, India said, "The Echo is one of the most prestigious direct marketing award in the world and for us to have won 2 and got 2 finalists is incredible. My heartiest congratulations to both, the team at OgilvyOne and our clients for creating brilliant work that works."

    The winning work included a silver for a lead generation campaign for American Express Financial Advisory Services and a bronze for an integrated acquisition campaign for The Wine Society of India. ITC Hotels and Unitech were the 2 finalists.

    Vaishakhi Bharucha, senior creative director, OgilvyOne Worldwide, said, "Over the past few years, we've been awarded for our campaigns for Readers' Digest, DHL and the Disney Channel. Last year we won a Leader Award for Axis Bank. This year, of course, we've outdone ourselves."

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