Femina celebrates golden jubilee with style
Televisionpoint.com Correspondent | Mumbai
Femina has had its share of battles, facing competition from twenty other women's magazines in 2008, while in 1993 it had battled only two. First mover advantage along with constant awareness and quick adaptation to the changing needs of the Indian woman has helped Femina always stay rungs above its competitors.
Discussing issues close to the woman's heart, partnering her along the long road from being the victim to being the self-sufficient, 'Raring to go Generation W'er', Femina has started a sisterhood that Indian women are proud to be a part of.
The magazine is celebrating its fifty years of operations, and just like the new generation of women that has smashed every single rule in the book, Femina's 560-page omnibus also goes on to challenge the norm.
Tarun Rai, CEO, Worldwide Media, said, "Despite a spate of new magazine launches, Femina continues to be the women's magazine brand for the modern Indian woman. For us, being around for fifty years is not important, what is important is that Femina has remained relevant to its target audience through these years."
Tanya Chaitanya, editor, Femina, says, "With the Femina anniversary issue, we break all rules, commend women who've gone beyond the ordinary and have a whale of a time dumping all fashion, beauty and relationship rules."
The spirit of rebellion is epitomized by cover girl Katrina Kaif, once the most unlikely contender for top-spot in the glamour world. She talks to Femina about how she overcame the language barrier and the non-Indian tag to race to the top.
Femina, today is the largest circulated women's magazine in the country and is also the largest read English women's magazine. The impact and influence that Femina had and continues to have on Indian women is therefore very significant.
The numerous wins by many Femina Miss India at various international pageants is another achievement Femina has shared with the entire nation. It has placed Indian women, Indian fashion and even India to a certain extent on the international map.
Femina has had its share of battles, facing competition from twenty other women's magazines in 2008, while in 1993 it had battled only two. First mover advantage along with constant awareness and quick adaptation to the changing needs of the Indian woman has helped Femina always stay rungs above its competitors. Discussing issues close to the woman's heart, partnering her along the long road from being the victim to being the self-sufficient, 'Raring to go Generation W'er', Femina has started a sisterhood that Indian women are proud to be a part of.
The magazine is celebrating its fifty years of operations, and just like the new generation of women that has smashed every single rule in the book, Femina's 560-page omnibus also goes on to challenge the norm.
Tarun Rai, CEO, Worldwide Media, said, "Despite a spate of new magazine launches, Femina continues to be the women's magazine brand for the modern Indian woman. For us, being around for fifty years is not important, what is important is that Femina has remained relevant to its target audience through these years."
Tanya Chaitanya, editor, Femina, says, "With the Femina anniversary issue, we break all rules, commend women who've gone beyond the ordinary and have a whale of a time dumping all fashion, beauty and relationship rules."
The spirit of rebellion is epitomized by cover girl Katrina Kaif, once the most unlikely contender for top-spot in the glamour world. She talks to Femina about how she overcame the language barrier and the non-Indian tag to race to the top.
Femina, today is the largest circulated women's magazine in the country and is also the largest read English women's magazine. The impact and influence that Femina had and continues to have on Indian women is therefore very significant.
The numerous wins by many Femina Miss India at various international pageants is another achievement Femina has shared with the entire nation. It has placed Indian women, Indian fashion and even India to a certain extent on the international map.
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