Rediffusion wins creative duties for Sleepwell Mattresses

Televisionpoint.com Correspondent | New Delhi
Rediffusion Y&R has won the creative duties for Sleepwell Mattresses following a multi-agency pitch involving pitch TBWA, O&M, Response and Oxygen, besides Rediffusion Y&R.

Sandeep Madan, EVP, Rediffusion Y&R Delhi, said, "Sleepwell has carved a niche for itself through constant improvement and customer orientation. We take great pride in this association and look forward to ensuring a level of creative output that matches their innovative thinking."

The size of the business is estimated to be around Rs 15 crore. To start with, the agency will be looking at traditional media, and the campaign will break in January 2009.

Rakesh Chahar, CEO, Sleepwell, said, "The understanding of the category, approach and creative representation by Rediffusion was distinctive. Over and above that, the commitment and passion, which the team demonstrated in each interaction, left an impeccable impression on us."

Sleepwell was launched in 1994 and has been a pioneer in introducing technologically superior material for mattresses in India.