ZigWheels.com becomes No. 2 automotive aggregator site

Televisionpoint.com Correspondent | Mumbai
The internet is emerging as a big draw among motoring enthusiasts who seem to prefer the click of a mouse for their queries on the automobile sector.

ZigWheels.com, an independent automotive vertical of Times Internet Ltd (TIL), is fueling this trend and has quickly emerged as the second largest automotive aggregator site.

According to Comscore's latest data for India (September'08), the number of daily clicks to Zigwheels has been rising rapidly, making it between the fastest growing automotive website.

Comscore puts the total page views by online Indian audience for automotive sites at about 29 million, largely comprising visitors to manufacturer sites, with aggregators pushing the pedal not far behind, finding increasing favour amongst consumers. And in this space, with close to 3 million page views a month, ZigWheels.com's focused content strategy is the preferred engine purr among netizens.

The savvy Indian car buyers of today are increasingly using the internet for decision making. While earlier, most people would ask friends or relatives about their experiences with a car they owned, a new breed is now emerging that actively uses the internet to arrive at a decision.

From searching for features, colours, dealers and prices to reading up on the strength and more importantly downsides of each car, the Indian car buyer is accessing the world wide web for all such information.The number of people on automotive related sites in India has witnessed an increase of more than 30% over the last one year.

A spokesperson for ZigWheels. com said the website offered netizens expert value added content, with insight into various car and bike models. "Also there is a key focus on the latest launches to keep the consumer abreast. ZigWheels was the first to bring out expert analysis of the newly-launched Indica Vista, and Toyota Corolla Altis, as well as in depth coverage on the Paris Motor Show."