Essar Group unveils new brand identity

Televisionpoint.com Correspondent | Mumbai
Essar Group, a global conglomerate in the core, infrastructure and services sectors, unveiled its new vision and brand identity on October 22.

The group has adopted a new vision - We will be a respected global entrepreneur through the power of positive action, that reflects its size, scale and expanding global reach, according to a company note.

The group also adopted a new brand identity. Essar's new logo retains the typeface of Essar name but adds a positive action sign in superscript. It signals Essar's transition from being a company with 'a positive attitude' to one that is focused on 'positive action'.

Vibrant colours of the brand mark are contemporary and in consonance with the Group's evolving profile, from core sectors to new age businesses, note stated.

Commenting on the launch, Prashant Ruia, director, Essar Group, said, "In the past few years, Essar Group has ventured into new businesses, including consumer related areas like telecom and retail, which call for more connect with people. That is why the idea of refreshing the brand and launching the new vision had become imperative."

The group has a diverse range of businesses and the new brand will lead to Essar evolving to one group, one entity and one identity.