Televisionpoint.com Correspondent | Mumbai Femina, the women's fortnightly English magazine, which is celebrating its golden jubilee this year, has announced a Hindi edition to mark the occasion.
Femina Hindi aims to occupy the top end of the Hindi speaking and reading segment, SEC A. This group has considerable purchasing power and is of immense interest to large sections of advertisers. The initial print run for the magazine is 1,00,00 copies, and will be available across North, West and Eastern India as of now.
Tarun Rai, CEO, Worldwide Media, said, "Femina Hindi at its core will be the same as Femina English, though some of the content may change. We believe, Femina Hindi will be a huge success at the top end of the segment and, in terms of readers, be even bigger than Femina English."
Tanya Chaitanya, editor, Femina, said, "India is changing and, I believe, many issues - relationships, health, careers, beauty, fashion – are issues that concern the Indian woman of today, irrespective of the language she speaks. Femina Hindi's objective is to be a platform for women to discuss and understand these issues."
Like its English counterpart, Femina Hindi is also priced at Rs 40. While the English title is a fortnightly, the Hindi version will be a monthly. Depending on the response of the readers and advertisers, it may be converted into a fortnightly later.
The core content of Femina Hindi will be the same as that of the English edition. It will offer write-ups on subjects such as health, career, beauty, fashion and relationships. However, the content will be modified according to the requirements of the Hindi readers.
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