Zapak launches Gameplex Premiere League

Televisionpoint.com Correspondent | Mumbai
Zapak Digital Entertainment has launched an gaming tournament called Gameplex Premiere League (GPL), which will be activated on November 8 in 35 Zapak gameplexes in 24 cities, and will go on till mid-December, when the winners will be chosen.

The cities that will witness the action are Chennai, Bangalore, Jamshedpur, Bhopal, Bhubaneswar, Kochi, Coimbatore, Dehradun, Hyderabad, Indore, Lucknow, Ludhiana, Delhi, Ranchi, Mumbai, Siliguri, Vadodara, Thiruvananthapuram, Chandigarh, Jaipur, Ahmedabad, Pune and Kolkata.

The tournament will showcase games like Counter Strike, FIFA 08 and Crazy Kart, and will be a league based format where gamers will play each other in an competitive format. The company will also hand out a cash prize of Rs 5 lakh, which will be split among the top three-five winners in the three games.

Rohit Sharma, chief operating officer, Zapak Digital Entertainment, said "Recognition and felicitation at national level in gaming has not been done even in top international tournaments which take place in our country. Our aim is to give equal opportunity to all gamers across India and we will reach out to them through our strong network of Zapak Gameplex across the country."

Zapak is going all out with the pre-event promotions, using both above-the-line and below-the-line activities. The event is being promoted above the line by AXN, Big FM and Living Digital, along with online media and the Zapak.com website. The online portal is also promoting the gaming competition extensively in local youth spots.

Cadbury Perk has a long association with Zapak and branded games like Perky Island have been released on the portal to promote the brand. The co-sponsor for the event is Spykar. Another such game will hit the portal later this month.

Zapak has a total of 51 gameplexes in India currently, and plans to increase the number to 500 by the end of 2010.