Ben Money is VP, advertising sales research, Star TV
Televisionpoint.com Correspondent | Mumbai
Star TV has appointed Ben Money as its vice-president, international advertising sales research. Money, whose appointment is effective immediately, will be based in Hong Kong, reporting to Ron Plante, senior vice-president, research.
Money will be responsible for measuring and reporting Star's global audience. Specifically, his portfolio will include international channels in North America, Europe, Middle East, Southeast Asia, the Philippines, India and Greater China of the company.
"We are thrilled to have Ben on board. His keen understanding of international media sales coupled with his extensive research skills will prove invaluable as Star TV expands around the globe," Plante said.
Money joins from Eurosport Television in London, where he was head of research, tasked with maximizing advertising revenue and promoting the Eurosport brand by overseeing research activities in the UK, Scandinavia and the US.
Star TV has appointed Ben Money as its vice-president, international advertising sales research. Money, whose appointment is effective immediately, will be based in Hong Kong, reporting to Ron Plante, senior vice-president, research.
Money will be responsible for measuring and reporting Star's global audience. Specifically, his portfolio will include international channels in North America, Europe, Middle East, Southeast Asia, the Philippines, India and Greater China of the company.
"We are thrilled to have Ben on board. His keen understanding of international media sales coupled with his extensive research skills will prove invaluable as Star TV expands around the globe," Plante said.
Money joins from Eurosport Television in London, where he was head of research, tasked with maximizing advertising revenue and promoting the Eurosport brand by overseeing research activities in the UK, Scandinavia and the US.
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