M&C Saatchi appoints Hemant Sapre as CD, VP
Televisionpoint.com Correspondent | Mumbai
Just months after the appointment of Parveez Shaikh as senior vice-president and executive creative director, M&C Saatchi has announced that Hemant Sapre will be the new senior creative director and vice-president at its Mumbai branch.
Sapre takes the reins from Samir Chonkar, who left the agency to join Ulka. He will report to Shaikh and Rajiv Sabnis, executive director, Mumbai. Sapre was taking a break after resigning as creative head from Collage and DMA.
Sapre started his career as an adman with Lintas (now Lowe), moving on to Trikaya Grey (now Grey Worldwide) after three years, and subsequently to Contract Advertising. During his 11 year stint at Contract, he rose to become creative director. His interest in design helped him take charge of the design specialisation, Design Sutra, at Contract in 2003. From there, he moved to Collage and DMA, before coming back to mainstream advertising now at M&C Saatchi. He has a total of 18 years' experience and his career trail has taken him from advertising to design and now back to mainstream advertising.
Sapre says, "Design is a discipline in itself. It requires fine detailing. In design, you start with limitations and then go on to find solutions. Advertising has a completely different approach. When I moved to designing, my experience of advertising came in very handy. Hopefully, it'll work the other way round, too."
Shaikh says, "I am absolutely delighted to have Hemant with us. His creative talent and approach fit perfectly with M&C Saatchi's 'Brutally Simple Thinking' philosophy and I have no doubt he will be an asset to our team."
Sapre has worked on brands such as Cadbury, ITC Foods, Johnson & Johnson, Bajaj Auto, BPCL, Kinetic Motors, Dunlop, Allianz Bajaj, Franklin Templeton, Prudential ICICI, Asian Paints, ACC Cement, The Telegraph, BBC, the Disney Channel, Renaissance/JW Marriott, Intercontinental, Shoppers Stop, Godrej Foods and Lakme.
The work that stands closest to his heart is the campaign he and Shaikh did together for the lingerie brand, Lovable, which won them a number of awards. Sapre has also won many other awards and nominations for print, outdoor and film work at Cannes, the New York Art Directors Club, the AAAI and the Ad Club.
Just months after the appointment of Parveez Shaikh as senior vice-president and executive creative director, M&C Saatchi has announced that Hemant Sapre will be the new senior creative director and vice-president at its Mumbai branch.
Sapre takes the reins from Samir Chonkar, who left the agency to join Ulka. He will report to Shaikh and Rajiv Sabnis, executive director, Mumbai. Sapre was taking a break after resigning as creative head from Collage and DMA.
Sapre started his career as an adman with Lintas (now Lowe), moving on to Trikaya Grey (now Grey Worldwide) after three years, and subsequently to Contract Advertising. During his 11 year stint at Contract, he rose to become creative director. His interest in design helped him take charge of the design specialisation, Design Sutra, at Contract in 2003. From there, he moved to Collage and DMA, before coming back to mainstream advertising now at M&C Saatchi. He has a total of 18 years' experience and his career trail has taken him from advertising to design and now back to mainstream advertising.
Sapre says, "Design is a discipline in itself. It requires fine detailing. In design, you start with limitations and then go on to find solutions. Advertising has a completely different approach. When I moved to designing, my experience of advertising came in very handy. Hopefully, it'll work the other way round, too."
Shaikh says, "I am absolutely delighted to have Hemant with us. His creative talent and approach fit perfectly with M&C Saatchi's 'Brutally Simple Thinking' philosophy and I have no doubt he will be an asset to our team."
Sapre has worked on brands such as Cadbury, ITC Foods, Johnson & Johnson, Bajaj Auto, BPCL, Kinetic Motors, Dunlop, Allianz Bajaj, Franklin Templeton, Prudential ICICI, Asian Paints, ACC Cement, The Telegraph, BBC, the Disney Channel, Renaissance/JW Marriott, Intercontinental, Shoppers Stop, Godrej Foods and Lakme.
The work that stands closest to his heart is the campaign he and Shaikh did together for the lingerie brand, Lovable, which won them a number of awards. Sapre has also won many other awards and nominations for print, outdoor and film work at Cannes, the New York Art Directors Club, the AAAI and the Ad Club.
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