Kingfisher Airlines forges relationship with Disney Publishing

Televisionpoint.com Correspondent | Mumbai
Kingfisher Airlines has forged a relationship with Disney Publishing, the largest publisher of children's books and magazines in the world, to bring them on-board its kids programme, Little Wings.

Kingfisher Airlines introduced a whole slew of activities to keep its young guests occupied with a specially designed in-flight activity magazine, in-flight entertainment and special Disney give-aways. Disney Kids, children's magazine will be made available on all its schedule flights.

Vikram Malhotra, marketing head, Kingfisher Airlines, said, "We are proud to introduce Little Wings in association with Disney Publishing on-board the flights to cater to our young guests. So next time when our little guests travel, they can sink into their comfortable seats and enjoy their favorite Disney characters in-flight."

The contents for Little Wings will be developed in-house with support from Disney Academia, Milan. The content of the magazine has been carefully selected keeping the children's ages in mind and is full of activities and fun things to do.

As part of its Little Wings programme, by the end of the year, Kingfisher Airlines will also provide in-flight entertainment to kids by showcasing movies such as Pirates of the Caribbean, Finding Nemo, Toy Story and TV properties like Hannah Montana, Camp Rock, High School Musical on the personalized video screens available on every seat.