McCann World launches T.A.G. agency in India
Televisionpoint.com Correspondent | Mumbai
McCann World Group has launched its second agency, T.A.G., in India. This will be the third country where the full service agency will have a presence. It has operations in San Francisco and Tokyo.
T.A.G. is designed to approach brand challenges in an unconventional way. It is neither a typical agency nor a marketing consultant. T.A.G. will provide innovative media-neutral communication solutions that drive business. However, T.A.G. doesn't restrict the use of creativity in designing a communication program.
Prasoon Joshi, chairman of McCann World Group, India, says, "We are proud to bring such a prestigious name to the Indian market which brings up to the minute world class strategic communication solutions capability to India. Also given the status of the economy there is a strong need to provide effective and accountable solutions that solve the problems where they exist rather than just restricting ourselves to mass media options."
The agency is geared to solve a problem at a fundamental level, it stands accountable for the results and is happy to be measured and remunerated accordingly.
The businesses that T.A.G. handles in the markets abroad are X-Box, Adidas, Levis, Jeep and Nextel in the USA market. At the Cannes 2008, T.A.G. won two Grand Prix for the film and integrated marketing campaign categories for the work done on X-Box titled Believe.
McCann World Group has launched its second agency, T.A.G., in India. This will be the third country where the full service agency will have a presence. It has operations in San Francisco and Tokyo.
T.A.G. is designed to approach brand challenges in an unconventional way. It is neither a typical agency nor a marketing consultant. T.A.G. will provide innovative media-neutral communication solutions that drive business. However, T.A.G. doesn't restrict the use of creativity in designing a communication program.
Prasoon Joshi, chairman of McCann World Group, India, says, "We are proud to bring such a prestigious name to the Indian market which brings up to the minute world class strategic communication solutions capability to India. Also given the status of the economy there is a strong need to provide effective and accountable solutions that solve the problems where they exist rather than just restricting ourselves to mass media options."
The agency is geared to solve a problem at a fundamental level, it stands accountable for the results and is happy to be measured and remunerated accordingly.
The businesses that T.A.G. handles in the markets abroad are X-Box, Adidas, Levis, Jeep and Nextel in the USA market. At the Cannes 2008, T.A.G. won two Grand Prix for the film and integrated marketing campaign categories for the work done on X-Box titled Believe.
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