Televisionpoint.com Correspondent | Mumbai Cartoon Network (CN), the number one kids' channel in the country, has re-introduced its major property Toon Cricket 2008 - The Battle for the Omnitrix in partnership with sports brand, Reebok.
In its sixth successful year, CN's celebrated event Toon Cricket promises to pack more action as famous toons get ready to share the pitch with Reebok brand ambassadors in Hyderabad on December 14, 2008 and in Mumbai on January 4, 2009.
This year's Toon Cricket is a quest to find the true keeper of the Omnitrix (the watch that gives Ben Tennyson, of the iconic series, Ben 10, his super hero abilities) and will be played by two sides each captained by CN's superhero Ben Tennyson and the evil Mojo Jojo, from The Powerpuff Girls.
Monica Tata, vice-president and deputy general manager, entertainment networks, Turner International India, said, "Instituted in 1999, Toon Cricket has successfully managed to create an irresistible combination of two Cs - cartoons and cricket, a winning formula for Indian kids and adults. As our toons gear up to sweat it out with Reebok cricketing stalwarts, Toon Cricket 2008 will be the ultimate sporting extravaganza for kids packed with fun, action and excitement."
Sajid Shamim, executive director, marketing, Reebok India, said, "We are all aware that kids have a constant desire for action. They are the ones who have sports on their mind most of the time, aspiring to be a leading sports star. To be at the game is the only thing on their mind and collaborating with Cartoon Network, we attempt to celebrate this spirit of the child, and support such kids in bringing them closer to their dream."
Toon Cricket 2008 will be co-sponsored by brands such as Nutrine Maha Choco and Parle-G. McDonalds Happy Meal, Boomer, Parachute Starz, Zapak, Berger Paints and Kissan Ketchup will be the associate sponsors. An interactive on-air & off-air promotional campaign featuring CN's toon characters interacting with the cricketers will precede the fun-filled extravaganza.
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