Televisionpoint.com Correspondent | Mumbai Zapak Digital Entertainment has joined hands with McDowell's No.1 to create 'Friendzy', an online friendship carnival, with an offline footprint. It is an opportunity for friends across the country to spend time with memories that will last a lifetime.
Zapak will promote the Friendzy program among registered users and patrons through interactive and features like games, video and photo uploads, discussion boards, screen savers and contests. The company will also organise parties across the country, where people will be able to revel in live music.
Rohit Sharma, chief operating officer, Zapak Digital Entertainment, said, "The McDowell's Friendzy Carnival is dedicated to people who consider friendship as an important aspect in their lives. The carnival will help friends spend some fun time together and we hope that this initiative will help people have a good time."
According to Mathew Xavier, business head, United Spirits, "With McDowell's No. 1 Friendzy, we hope to reach out to several more who truly enjoy and celebrate their friendship."
The carnival will conclude on December 31, 2008. Zapak and McDowell's are taking this carnival across 43 cities and 698 outlets.
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