Rediffusion Y&R announces design unit
Televisionpoint.com Correspondent | Mumbai
Rediffusion Y&R has announced its design unit, which is yet to be named, and will be based in Mumbai initially. The agency will be managed by Siddhartha Singh as business head and Kalpita Bose as creative head.
The design unit of Rediffusion will cater to all kinds of design needs and offer a one-stop shop delivering holistic forms of communication. The parent agency witnessed some major management changes with several creative heads joining it.
Mahesh Chauhan, group chief executive officer, Rediffusion Y&R, says, "The design unit has been created keeping in mind the need for design to be an integral and involved part of a brand identity development team. Siddhartha and Kalpita come with vast knowledge of the various aspects of brand development and will be great assets to this unit."
Singh has total experience of 12 years and has done stints with Leo Burnett and Publicis Ambience. Bose, on the other hand, has done a stint with Contract Bangalore, handling mainline duties. Subsequently, she worked with DMA Design and PlanetAsia and also headed Contract's DesignSutra for four years.
The unit has been working incognito on key clients for some time now. It has created a number of successful design campaigns in the last few months, including the Colors logo, collaterals for The Gateway Hotel, Be: Home as well as the new brand identity for Rediffusion Y&R.
Earlier, Mudra has launched specialist arms - Water, Terra and Celsius. McCann Erickson has launched two arms - T.A.G. and Altitude, the latter created to cater to the Jet Airways account.
Rediffusion Y&R has announced its design unit, which is yet to be named, and will be based in Mumbai initially. The agency will be managed by Siddhartha Singh as business head and Kalpita Bose as creative head.
The design unit of Rediffusion will cater to all kinds of design needs and offer a one-stop shop delivering holistic forms of communication. The parent agency witnessed some major management changes with several creative heads joining it.
Mahesh Chauhan, group chief executive officer, Rediffusion Y&R, says, "The design unit has been created keeping in mind the need for design to be an integral and involved part of a brand identity development team. Siddhartha and Kalpita come with vast knowledge of the various aspects of brand development and will be great assets to this unit."
Singh has total experience of 12 years and has done stints with Leo Burnett and Publicis Ambience. Bose, on the other hand, has done a stint with Contract Bangalore, handling mainline duties. Subsequently, she worked with DMA Design and PlanetAsia and also headed Contract's DesignSutra for four years.
The unit has been working incognito on key clients for some time now. It has created a number of successful design campaigns in the last few months, including the Colors logo, collaterals for The Gateway Hotel, Be: Home as well as the new brand identity for Rediffusion Y&R.
Earlier, Mudra has launched specialist arms - Water, Terra and Celsius. McCann Erickson has launched two arms - T.A.G. and Altitude, the latter created to cater to the Jet Airways account.
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