Nielsen now owns 100 % of AGB Nielsen Media Research
Televisionpoint.com Correspondent | New York
Nielsen will now own 100 per cent of AGB nielsen Media Research, a international television audience media measurement business, by acquiring the 50 per cent currently held by WPP.
AGBNMR, Nielsen's North American television measurement business and Nielsen's media measurement businesses in online, mobile, advertising and radio measurement will form the global foundation of Nielsen's media product portfolio.
In return, Nielsen will transfer to WPP: SRDS, the provider of media rates and data to the advertising industry; PERQ/HCI, which provides a range of services to give insights into media planning, trading and post campaign effectiveness in the field of healthcare; and its 11% share in IBOPE PDM, IBOPE LA and IMI.Com, which are part of the IBOPE Group, a Latin American multinational firm.
WPP already holds a 31 per cent stake in IBOPE. These assets will be added to The Kantar Group, WPP's information, insight and consultancy division. The transaction is expected to close by year end and originates from a regulatory need for WPP to dispose of either its AGBNMR stake or TNS's European television audience measurement business.
"In an increasingly digital world, it is essential for Nielsen to strengthen its global market position. As a fully integrated part of our company, AGBNMR will be an important part of our portfolio and better positioned to offer high quality measurement for its clients." said Nielsen Chairman and CEO David Calhoun.
Eric Salama, CEO, Kantar, said, "The decision to dispose of our 50% stake in AGB nielsen Media Research was a difficult one. However, the strength and breadth of the TNS offer and the quality of the management team provide us with a unique opportunity to develop Kantar Group's integrated media measurement and insight capability, in which we and our clients believe so strongly."
Nielsen will now own 100 per cent of AGB nielsen Media Research, a international television audience media measurement business, by acquiring the 50 per cent currently held by WPP.
AGBNMR, Nielsen's North American television measurement business and Nielsen's media measurement businesses in online, mobile, advertising and radio measurement will form the global foundation of Nielsen's media product portfolio.
In return, Nielsen will transfer to WPP: SRDS, the provider of media rates and data to the advertising industry; PERQ/HCI, which provides a range of services to give insights into media planning, trading and post campaign effectiveness in the field of healthcare; and its 11% share in IBOPE PDM, IBOPE LA and IMI.Com, which are part of the IBOPE Group, a Latin American multinational firm.
WPP already holds a 31 per cent stake in IBOPE. These assets will be added to The Kantar Group, WPP's information, insight and consultancy division. The transaction is expected to close by year end and originates from a regulatory need for WPP to dispose of either its AGBNMR stake or TNS's European television audience measurement business.
"In an increasingly digital world, it is essential for Nielsen to strengthen its global market position. As a fully integrated part of our company, AGBNMR will be an important part of our portfolio and better positioned to offer high quality measurement for its clients." said Nielsen Chairman and CEO David Calhoun.
Eric Salama, CEO, Kantar, said, "The decision to dispose of our 50% stake in AGB nielsen Media Research was a difficult one. However, the strength and breadth of the TNS offer and the quality of the management team provide us with a unique opportunity to develop Kantar Group's integrated media measurement and insight capability, in which we and our clients believe so strongly."
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