KG Big Cinemas now operational in Coimbatore

Televisionpoint.com Correspondent | Chennai
By relaunching the refurbished KG Big Cinemas with four screens, Big Cinemas, part of the Anil Dhirubhai Ambani group is seeking to provide a refreshing experience to movie-lovers of Coimbatore, which was a major movie hub in the 1930s and 1940s with two fully-equipped studios, central studios and Pakshiraja studios.

Many Tamil movie stars of yesteryears had either begun their film career or spent their early days in these studios. Big Cinemas said, the previously known KG Cinema has been refurbished and turned into an architectural and technically sound KG Big Cinemas within three months.

The KG Big Cinemas was originally planned to open on Diwali day but due to lack of film content, it got postponed. Last week, two of the four theatres in the complex opened to packed houses for Surya-starrer, Vaaranam Ayiram.

Tushar Dhingra, COO, Big Cinemas, says, "Our focus has been to constantly innovate and provide a world class movie experience. We have received a favourable response from the KG Big Cinemas' moviegoers previously and are keen on increasing their enthusiasm."

"We are excited to see that our locations have transformed into destinations for guests, who want to view movies in the most powerful format. We also see immense potential for this property thanks to its strategic location at Race Course." added Dhingra.

Apart from the change in the name, the logo of the brand was also changed with a new marketing campaign using the catch line - Ab bada mazza ayega (It's going to be a lot of be fun now).

Coimbatore has a rich cinema history. In 1900, Swamikannu Vincent, a railway engineer, built the first cinema in South India, the Variety Hall (now Delite Theatres) in Coimbatore. His son Paul Vincent introduced talking motion pictures in South India.

Later, it emerged a movie hub and turned a launching pad for stars. KG Big Cinemas has its screens backed by digital sound systems and xenon projection systems. The AC auditorium has a total seating capacity of 2,325 including pushback seats. It offers internet booking options for the first time.