Cannes Lions launches PR category for 2009 festival
Televisionpoint.com Correspondent | London
The organisers of the 56th Cannes Lions International Advertising Festival have announced the launch of PR Lions in 2009, which will honour the creative use of reputation management.
Categories will broadly include Sector Related PR, Product & Service and Technique. Entries will be rewarded for Strategy, Creativity & Originality, Execution and Results.
The winners of the first ever PR Lions and Grand Prix will be honoured in Cannes on June 22, 2009 alongside the Direct and Promo Lions winners. Lord Tim Bell, Chairman of Chime Communications, will chair the inaugural PR Lions jury.
Philip Thomas, Festival CEO, said, "Launching PR at Cannes has been on our radar for quite a while and as with any new category we introduce, it takes time to prepare to the standard we expect and is expected of us. The time is now right and we are extremely honoured to have Lord Tim Bell chair the first PR Lions jury."
Lord Bell commenting on his role said, "I am honoured to chair the first ever PR jury. This new category will greatly enhance the celebration of communications that is Cannes Lions and will further elevate the recognition of reputation management within our industry."
The organisers of the 56th Cannes Lions International Advertising Festival have announced the launch of PR Lions in 2009, which will honour the creative use of reputation management.
Categories will broadly include Sector Related PR, Product & Service and Technique. Entries will be rewarded for Strategy, Creativity & Originality, Execution and Results.
The winners of the first ever PR Lions and Grand Prix will be honoured in Cannes on June 22, 2009 alongside the Direct and Promo Lions winners. Lord Tim Bell, Chairman of Chime Communications, will chair the inaugural PR Lions jury.
Philip Thomas, Festival CEO, said, "Launching PR at Cannes has been on our radar for quite a while and as with any new category we introduce, it takes time to prepare to the standard we expect and is expected of us. The time is now right and we are extremely honoured to have Lord Tim Bell chair the first PR Lions jury."
Lord Bell commenting on his role said, "I am honoured to chair the first ever PR jury. This new category will greatly enhance the celebration of communications that is Cannes Lions and will further elevate the recognition of reputation management within our industry."
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