JWT India, Youth Dynamix join hands for Trax study
Televisionpoint.com Correspondent | Mumbai
JWT India and Youth Dynamix, a specialist WPP youth agency, have joined forces to offer clients a specialist consultancy offering, aimed at launching an Trax study on the youth in India.
Colvyn Harris, CEO, JWT India says, "Understanding their motivations and aspirations in greater depth will ensure we continue to put India on a global stage. For marketers this understanding represents huge business potential as they convert this segments' insight into business."
The study covers a host of categories, including financial & shopping behavior, technology & telecommunications, media & advertising, lifestyles, attitudes & family dynamics.
Jane Lyne, managing director, Youth Dynamix, says, "The time has come for all brands to have a comprehensive and ongoing youth strategy. Never before has a generation been so different and the future of one's brands and services will be determined by one's ability to connect to this fickle, fast paced and dynamic sector."
The Trax study utilizes a number of different research methodologies and is focused on finding out what constitutes the real core of today's Indian youth. The study is across gender, covers many economic sub segments and understands the sensitive and fragmenting age segmentations.
JWT India and Youth Dynamix, a specialist WPP youth agency, have joined forces to offer clients a specialist consultancy offering, aimed at launching an Trax study on the youth in India.
Colvyn Harris, CEO, JWT India says, "Understanding their motivations and aspirations in greater depth will ensure we continue to put India on a global stage. For marketers this understanding represents huge business potential as they convert this segments' insight into business."
The study covers a host of categories, including financial & shopping behavior, technology & telecommunications, media & advertising, lifestyles, attitudes & family dynamics.
Jane Lyne, managing director, Youth Dynamix, says, "The time has come for all brands to have a comprehensive and ongoing youth strategy. Never before has a generation been so different and the future of one's brands and services will be determined by one's ability to connect to this fickle, fast paced and dynamic sector."
The Trax study utilizes a number of different research methodologies and is focused on finding out what constitutes the real core of today's Indian youth. The study is across gender, covers many economic sub segments and understands the sensitive and fragmenting age segmentations.
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