Zenith Optimedia bags duties of MicroMax, Bharat Hotels

Televisionpoint.com Correspondent | Mumbai
Zenith Optimedia, a unit of Publicis Groupe, has bagged the media duties of MicroMax, a company creating life-enhancing mobile phone solutions and wireless technologies, and Bharat Hotels. The accounts are worth Rs 20 crore.

ZenithOptimedia won the MicroMax account after a multi-agency pitch. There was no pitch called for the Bharat Hotels business, but the agency had to make a formal presentation before it got the account.

Ambika Srivastava, CEO, Zenith Optimedia, said, "We are delighted to win these accounts and are confident of providing them services which they are looking forward to. Both the clients have great potential and have unique and distinct roles to play in shaping the future of their respective industries."

Zenith Optimedia's portfolio of clients include Allied Domecq, Aviva, British Airways, Emaar MGF, Fidelity, Haier, Hewlett-Packard, Hyundai, India Today, INX Media, LVMH, Ministry of Tourism, Nestlé, Oberoi, Patronas, Prévention Magazine, and Puma, among others.