Zee Cinema launches Klub MJ Hunt
Televisionpoint.com Correspondent | Mumbai
Zee Cinema, the leading Hindi movies channel, has launched a talent hunt for a movie jockey (MJ) to make film viewing more fun. The Klub MJ Hunt aims to promote the afternoon prime time (4.30pm) movie slot, Klub, on the channel.
Mohan Gopinath, business head, Zee Cinema, says, "We shall add a whole new dimension to movie entertainment on television through Klub MJ Hunt. Besides watching the movie, people are always curious to know of what goes behind the scenes and nuggets of their favourite actors. The MJ would be a total Hindi Cinema lover. He/she will be an interface of the channel with its audiences on Klub."
Auditions for the talent hunt are being conducted in places such as Delhi, Mumbai, Lucknow and Bhopal. The contestants will be judged on presence of mind, enthusiasm and knowledge of movies. Activities requiring the use of given props, coupled with song and dance acts, have been designed to test the contestants' suitability as presenters and their ability to function as a one-stop storehouse of movie trivia.
The ground events, consisting of different rounds in different cities, will be turned into a televised property. Moreover, the acts of the participants will be used as one minute quick movie breaks. The channel has been airing promos heavily for the past few days on its network channels.
People who are interested can enter for the contest by registering online on the website, www.zeecinema.com/klub, or by sending a short SMS code. On the spot registrations are also allowed. The first leg of the auditions was kick started in Delhi on November 19. The grand finale will be held in Mumbai on December 17 and 18.
Zee Cinema, the leading Hindi movies channel, has launched a talent hunt for a movie jockey (MJ) to make film viewing more fun. The Klub MJ Hunt aims to promote the afternoon prime time (4.30pm) movie slot, Klub, on the channel.
Mohan Gopinath, business head, Zee Cinema, says, "We shall add a whole new dimension to movie entertainment on television through Klub MJ Hunt. Besides watching the movie, people are always curious to know of what goes behind the scenes and nuggets of their favourite actors. The MJ would be a total Hindi Cinema lover. He/she will be an interface of the channel with its audiences on Klub."
Auditions for the talent hunt are being conducted in places such as Delhi, Mumbai, Lucknow and Bhopal. The contestants will be judged on presence of mind, enthusiasm and knowledge of movies. Activities requiring the use of given props, coupled with song and dance acts, have been designed to test the contestants' suitability as presenters and their ability to function as a one-stop storehouse of movie trivia.
The ground events, consisting of different rounds in different cities, will be turned into a televised property. Moreover, the acts of the participants will be used as one minute quick movie breaks. The channel has been airing promos heavily for the past few days on its network channels.
People who are interested can enter for the contest by registering online on the website, www.zeecinema.com/klub, or by sending a short SMS code. On the spot registrations are also allowed. The first leg of the auditions was kick started in Delhi on November 19. The grand finale will be held in Mumbai on December 17 and 18.
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