Digital Law & Kenneth to offer ROI based solutions

Televisionpoint.com Correspondent | Mumbai
Law & Kenneth has hived off its digital arm as an independent entity, and the new division is called Digital Law & Kenneth. The division has been active and offering its services to key clients for more than a year now.

Speaking to Televisionpoint.com, Anil K Nair, managing partner, Digital Law & Kenneth, says, "We have been executing projects for Law & Kenneth clients for the last one year. But now we have decided to make this an 'independent' agency within the Law & Kenneth network to offer strategic, customized and ROI based digital solutions."

Digital Law & Kenneth will offer a host of services in the new media segment, such as digital strategy, customised technologies and end-to-end online media solutions. These services will be customised for each client. The aim is to help the client through online brand building, traffic and lead generation across the Internet, new media and mobile platforms.

"We have a proprietary 'AIMS' model in place, that will surely excite brand marketing teams in their quest for results and performance, given the current recessional times. We believe that the accountability model will augur a new era of an intuitive, realistic approach to marketing spends and customer acquisition." adds Nair.

The digital team has already worked on a couple of campaigns for ITC and Skoda. It also has clients such as Anchor Healthcare, Bombay Dyeing, Dabur and Bharti AXA. Two big recent wins have been the HCC and Lavasa digital accounts.

Digital Law & Kenneth's head office will be in Mumbai, and the Delhi office will have an extensive marketing team. The tech team will operate out of the Nashik office.