Televisionpoint.com Correspondent | Chennai Even as India Cements, the IPL franchisee owner of Chennai Super Kings (CSK), is busy tying up with leading brands for launching co-branded merchandise, it has also moved ahead to create a dedicated fan following for its team.
It has launched the Kings Club, an fan club of Super Kings and will offer an official club membership programme for adults and children. Kings Club has been designed to build on the popularity of the team and give fans an opportunity to be part of an exclusive community that will be closely associated with their Super Kings.
The annual membership fee is Rs 500 for school children and Rs 1,000 for others. The members will stand to benefit from an array of offers, being sewed up with the package, and will include home ticket priority access and discounts for IPL home matches, invites to practise sessions, gift hampers, discount on team merchandise and even photo opportunities with the cricket stars.
"We are looking at a wide audience base for the club membership and hope to rope in at least a million members. This is just the beginning. With a host of brands to be tied-up, more benefits are in store for the members." says Krish Srikkanth, former India cricketer and brand ambassador for Team CSK.
According to Srikkanth, the opening pair is important and then the middle order takes over. The Kings Club is also planning to conduct cricket coaching classes and organise tournaments for its members.
"The inaugural season of the IPL was a huge success because of the support of our fans and we wish to extend this association going ahead. The programme is simple to join and its unique benefits will give them an opportunity to be closer to their team and heroes," says T S Raghupathy, executive president, India Cements.
The company wanted to include fans from all sections of the society and the globe. Hence, the pricing has been kept at an affordable level, he adds. India Cements has already tied up with brands such as Aircel, Reebok, Peter England, Camlin and Café Coffee Day and intends to launch co-branded products shortly.
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