Now visualise movies with the invisible VFX
Bhavana Puljal - Televisionpoint.com | Mumbai
After surviving the experimentation and adoption phase for over six years, visual effects (VFX) and animation are set to become a norm in films and advertisements in India. Movies are increasingly using more of 'invisible VFX', which help to virtually create sets and backgrounds.
According to V B Pyarelal, joint secretary, Information and Broadcasting ministry, the Centre has allocated Rs 50 crore to set up the training centre. The proposed centre of excellence would promote technical talent in the entertainment sector through specific courses such as animation, digitisation and visual effects.
"The global trend right now is to do more (visual) effects for less money and improve quality. Though VFX is widely used to create make-believe sequences such as stunts in superhero movies, invisible effects make more sense and are a good value for money." said Todd Mesher, senior visual effects artist, Sony Pictures Imageworks.
Despite the credit crunch and economic downturn, the general trend in the film industry is towards making bigger films in terms of star casts and budgets. VFX is becoming an essential part in this quest to make bigger and better movies.
On the other hand, the Centre's initiative to set up a training centre in Pune for visual effects and gaming will bring more seriousness to the industry, said Pankaj Kedia, regional manager, systems, south East Asia and India for Autodesk. The company is the global market leader in software tools for the media and entertainment industry.
"The Pune centre is expected to frame standards for the use of VFX and animation techniques. While VFX studios are mushrooming at every corner of the country, a set of norms will help benchmark techniques," Kedia added.
After surviving the experimentation and adoption phase for over six years, visual effects (VFX) and animation are set to become a norm in films and advertisements in India. Movies are increasingly using more of 'invisible VFX', which help to virtually create sets and backgrounds.
According to V B Pyarelal, joint secretary, Information and Broadcasting ministry, the Centre has allocated Rs 50 crore to set up the training centre. The proposed centre of excellence would promote technical talent in the entertainment sector through specific courses such as animation, digitisation and visual effects.
"The global trend right now is to do more (visual) effects for less money and improve quality. Though VFX is widely used to create make-believe sequences such as stunts in superhero movies, invisible effects make more sense and are a good value for money." said Todd Mesher, senior visual effects artist, Sony Pictures Imageworks.
Despite the credit crunch and economic downturn, the general trend in the film industry is towards making bigger films in terms of star casts and budgets. VFX is becoming an essential part in this quest to make bigger and better movies.
On the other hand, the Centre's initiative to set up a training centre in Pune for visual effects and gaming will bring more seriousness to the industry, said Pankaj Kedia, regional manager, systems, south East Asia and India for Autodesk. The company is the global market leader in software tools for the media and entertainment industry.
"The Pune centre is expected to frame standards for the use of VFX and animation techniques. While VFX studios are mushrooming at every corner of the country, a set of norms will help benchmark techniques," Kedia added.
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