Businessworld launches 5th edition of Marketing Whitebook
Televisionpoint.com Correspondent | Mumbai
Businessworld, the number one English business news magazine from the house of ABP Group, has last week launched the 5th edition of its Marketing Whitebook, a handbook for all marketing professionals.
This edition packs in the latest marketing research from several of India's leading companies and research organisations, including CII, Ernst & Young, FICCI, KPMG, Max New York Life Insurance Ltd, McKinsey & Company, NCAER, and PricewaterhouseCoopers. Special focus has been given to two new sunrise industries, insurance and retail, and what consumers perceive and desire of them.
Key highlight of the evening was a high-powered panel discussion on one of the most topical issues today, 'Building Brands in a Slowdown'. The panelists included veterans from the media and marketing fraternity including Shailesh Rao, managing director, Google India; Sam Balsara, chairman and managing director, Madison World; Sanjay Purohit, executive director, marketing, Cadbury India; Ranjivjit Singh, chief marketing officer, Microsoft India; Saugata Gupta, CEO, consumer products business, Marico; and Maitri Kumar, marketing head, HSBC India. Adman Suhel Seth, managing partner, Counselage India, moderated the panel discussion.
Commenting on the book, Pavan Varshnei, president, English magazines and digital media, ABP Group, said, "By putting India's most comprehensive collection of marketing information at your fingertips in an easy-to-refer format, the Marketing Whitebook empowers marketers' to take decisions that help combine their practical experience with the latest research."
The 2009-10 edition of the Businessworld Marketing Whitebook covers views, reports and statistics on marketing issues and trends such as how India earns and saves across the urban and rural landscape, the urban centres outside the top eight cities that will be driving growth in the retail industry, how generic drugs will likely account for 10 per cent of the pharmaceuticals market worldwide, how India's nascent asset management industry is evolving rapidly with new equity inflows accounting for a major part of growth and much more.
Businessworld, the number one English business news magazine from the house of ABP Group, has last week launched the 5th edition of its Marketing Whitebook, a handbook for all marketing professionals. This edition packs in the latest marketing research from several of India's leading companies and research organisations, including CII, Ernst & Young, FICCI, KPMG, Max New York Life Insurance Ltd, McKinsey & Company, NCAER, and PricewaterhouseCoopers. Special focus has been given to two new sunrise industries, insurance and retail, and what consumers perceive and desire of them.
Key highlight of the evening was a high-powered panel discussion on one of the most topical issues today, 'Building Brands in a Slowdown'. The panelists included veterans from the media and marketing fraternity including Shailesh Rao, managing director, Google India; Sam Balsara, chairman and managing director, Madison World; Sanjay Purohit, executive director, marketing, Cadbury India; Ranjivjit Singh, chief marketing officer, Microsoft India; Saugata Gupta, CEO, consumer products business, Marico; and Maitri Kumar, marketing head, HSBC India. Adman Suhel Seth, managing partner, Counselage India, moderated the panel discussion.
Commenting on the book, Pavan Varshnei, president, English magazines and digital media, ABP Group, said, "By putting India's most comprehensive collection of marketing information at your fingertips in an easy-to-refer format, the Marketing Whitebook empowers marketers' to take decisions that help combine their practical experience with the latest research."
The 2009-10 edition of the Businessworld Marketing Whitebook covers views, reports and statistics on marketing issues and trends such as how India earns and saves across the urban and rural landscape, the urban centres outside the top eight cities that will be driving growth in the retail industry, how generic drugs will likely account for 10 per cent of the pharmaceuticals market worldwide, how India's nascent asset management industry is evolving rapidly with new equity inflows accounting for a major part of growth and much more.
|
Copyright 2005 - 2009 Televisionpoint.com. All rights reserved. A Bhash Media Private Limited Company.
This site is best viewed in Internet Explorer 6.0 or higher versions, at a resolution of 1024 x 768 pixels.