Harper's Bazaar launches with Swarovski embellishment
Televisionpoint.com Correspondent | Mumbai
US-based Hearst Corporation and the India Today Group have launched Harper's Bazaar India magazine with an initial print run of about 18,000 copies. The 220-page magazine hit the newsstands from February 27, 2009 and is priced at Rs 100.
The India Today group already publishes two of Hearst Magazine's international titles in India - Cosmopolitan and Good Housekeeping. Sujata Assomull is the editor of Harper's Bazaar India, and she reports to Mala Sekhri, CEO, lifestyle division, India Today Group.
An interesting innovation has been done for the magazine's launch in association with the Swarovski brand. Of the 18,000 copies of the magazine, 3,000 copies have been embellished with 48 flat-back Swarovski Elements of different sizes. For the remaining 15,000 copies, 24 flat-back crystals were been used. It features Kareena Kapoor on the cover page.
The limited edition of Harper's Bazaar carries the 'Made with Crystallized - Swarovski Elements' label, which is also used by many designers and brands, highlighting the authenticity and exclusivity of the product.
Commenting on the first cover to be crystallised in India, Sanjay Sharma, country manager, Crystallised - Swarovski Elements, said, "Our partnership with Harper's Bazaar displays yet another inspirational creative partnership, which is avant-garde, fashion forward and luxurious, a spirit perfectly encapsulated by both the brands. The crystallised cover celebrates the launch of Harper's Bazaar in India and gives the inaugural issue a truly spectacular and special visual presence."
US-based Hearst Corporation and the India Today Group have launched Harper's Bazaar India magazine with an initial print run of about 18,000 copies. The 220-page magazine hit the newsstands from February 27, 2009 and is priced at Rs 100.
The India Today group already publishes two of Hearst Magazine's international titles in India - Cosmopolitan and Good Housekeeping. Sujata Assomull is the editor of Harper's Bazaar India, and she reports to Mala Sekhri, CEO, lifestyle division, India Today Group.
An interesting innovation has been done for the magazine's launch in association with the Swarovski brand. Of the 18,000 copies of the magazine, 3,000 copies have been embellished with 48 flat-back Swarovski Elements of different sizes. For the remaining 15,000 copies, 24 flat-back crystals were been used. It features Kareena Kapoor on the cover page.
The limited edition of Harper's Bazaar carries the 'Made with Crystallized - Swarovski Elements' label, which is also used by many designers and brands, highlighting the authenticity and exclusivity of the product.
Commenting on the first cover to be crystallised in India, Sanjay Sharma, country manager, Crystallised - Swarovski Elements, said, "Our partnership with Harper's Bazaar displays yet another inspirational creative partnership, which is avant-garde, fashion forward and luxurious, a spirit perfectly encapsulated by both the brands. The crystallised cover celebrates the launch of Harper's Bazaar in India and gives the inaugural issue a truly spectacular and special visual presence."
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