JWT India launches new TVC for Sony Walkman
Rahul Kapoor - Televisionpoint.com | New Delhi
Following a multi-agency pitch, JWT India has bagged the creative duties for Sony Walkman, the personal music player brand of Sony Electronics. The size of the business is estimated to be about Rs 8-10 crore.
"Sony is a pioneer in launching personal music systems in the country, with the Sony Walkman. It has a sustainable competitive advantage, as the brand name 'Walkman' became generic with the personal music category." says Takakiyo Fujita, general manager, marketing, Sony India.
Fujita adds, "In the past, we had worked with leading agencies like Law & Kenneth and M&C Saatchi, who have devised classic campaigns for the Walkman brand. We are delighted to partner with JWT, which has already executed a brand new TVC and a outdoor campaign for us."
Elvis Sequeria, creative director, JWT has conceptualized the new campaign. Its primary objective is to showcase the product as a cool, hip and trendy device that is synonymous with youth, music, energy and fun.
Sequeria says, "With the emergence of cult brands and technologies such as MP3, iPod and various forms of digital music, the music consumption has changed. The new campaign aims to bring back the aspiration in owning a Sony Walkman."
Following a multi-agency pitch, JWT India has bagged the creative duties for Sony Walkman, the personal music player brand of Sony Electronics. The size of the business is estimated to be about Rs 8-10 crore.
"Sony is a pioneer in launching personal music systems in the country, with the Sony Walkman. It has a sustainable competitive advantage, as the brand name 'Walkman' became generic with the personal music category." says Takakiyo Fujita, general manager, marketing, Sony India.
Fujita adds, "In the past, we had worked with leading agencies like Law & Kenneth and M&C Saatchi, who have devised classic campaigns for the Walkman brand. We are delighted to partner with JWT, which has already executed a brand new TVC and a outdoor campaign for us."
Elvis Sequeria, creative director, JWT has conceptualized the new campaign. Its primary objective is to showcase the product as a cool, hip and trendy device that is synonymous with youth, music, energy and fun.
Sequeria says, "With the emergence of cult brands and technologies such as MP3, iPod and various forms of digital music, the music consumption has changed. The new campaign aims to bring back the aspiration in owning a Sony Walkman."
|
Copyright 2005 - 2009 Televisionpoint.com. All rights reserved. A Bhash Media Private Limited Company.
This site is best viewed in Internet Explorer 6.0 or higher versions, at a resolution of 1024 x 768 pixels.