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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Cement
Advertising on TV registers a rise of 45% in 2004 compared
to 2003 |
February
01, 2005 |
This week, AdEx India looks
at category-Cement. Let's look at its advertising spends
on Television in 2004.
2004 shows a growth of 45% in Cement advertising compared
to 2003.
When do Cement advertisers prefer to spend across the
year? The below graph give the answers.
Cement advertisers spends maximum in fourth quarter (i.e
during festivals) on Television across 01-04.
Let's look at its advertising spends in the past years.
Cement advertising shows a rise of 64% in 2003 compared
to 2000 on Television.
Who topped Cement advertising on Television in 2004?
The graph shows that 'Aditya Birla Group' tops Cement
advertising (with 18% of the advertising share) followed
by 'Grasim Industries' at the 2nd position whereas Ambuja
Cement gets the 3rd position. |
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