 |
|
| Adex
Analysis |
AdEx
India - TAM Media Research |
| Hair
conditioner advertising on TV rises 67% in the first half
of 2005 |
August
02, 2005 |
|
Key Findings:
- 67% rise in TV advertising in the 1st half of 2005
compared to 1st half 2004
- Hair Conditioner advertising rises three times in
2004 compared to 2003
- 'Garnier Fructis Conditioner', the top brand advertised
in the 1st half of 2005
- Mass Entertainment channels get the maximum ads
- Prime time, the most preferred time band
This week, AdEx India looks at the 'Hair Conditioner'
category. Below is the growth of 'Hair Conditioner' advertising
on TV across the years 2002-04.
65% dip in advertising in 2003 compared to 2002.
Three times rise in Hair Conditioner advertising in 2004
compared to 2003.
Below is the growth in advertising on TV in the 1st the
half of 2005 as compared to the corresponding period of
2004.
67% rise in advertising on Television in Jan-Jun'05 compared
to Jan-Jun'04.
The table below shows the Top Brands advertised on TV,
along with their Advertiser, during the 1st half of 2005.
Only two brands advertised during the 1st half of 2005.
'Garnier Fructis Conditioner' tops the list with 98% advertising
spends on Television.
Let's analyze which Channel genre is preferred by the
Hair Conditioner advertisers in the 1st half of 2005?
Hair Conditioner ads occur more on Mass Entertainment
Channels.
Movie Channels at second position.
Now, let's analyze which time band is preferred by Hair
Conditioner Advertisers in Jan-Jun'05?
Maximum Hair Conditioner ads during the Prime time. |
|
|
|
|
| |
|
