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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Soft
drink non-aerated advt on TV sees 83% rise |
May 03,
2005 |
This week, AdEx India looks
at the 'Soft Drink Non-aerated' category. Below is the
growth of Soft Drink Non-aerated advertising on TV across
the years 2001-04.
Category sees a dip in consecutive two years i.e 2002-03.
High growth of 83 per cent is observed in 2004.
Let's also look at its advertising across the quarters
in 2003-04 on Television.
Summers observe higher advertising spends in category
across 2003-04.
Which brand tops advertising on TV in 2004? The table
below gives the answers.
Top five advertisers consists of 79 per cent of the total
advertising spends
'Parle Agro' with brands 'Frooti / Frooti Green Mango'
tops advertising with 25 per cent share
Let's also analyse the program genres used by Prickly
heat advertisers on television in 2004.
41 per cent of the advertising share goes to 'Drama/Soap'
program genre.
Feature Films, the next preferred program genre. |
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