This week, AdEx India looks
at Life Insurance category. First, let’s look at
the Life Insurance advertising on Television across Jan-Nov
in 2003 and 2004.
84 per cent rise in Life Insurance advertising on Television
during Jan-Nov 2004 compared to Jan-Nov 2003.
Now, let’s look at the advertising behavior of Life
Insurance category in 2003 and 2004 on Television.
The second half 2004 shows an opposite trend in Life Insurance
advertising compared to the second half 2003.
Let’s look at the advertising spends of Life Insurance
in 2003 compared to the past years.
Life Insurance advertising rises 353 per cent in 2003
compared to 2000 on Television.
Lastly, let’s look at the advertisers that top Life
Insurance advertising on Television in 2004 (i.e Jan-Nov
’04).
Life Insurance Corp of India tops Life Insurance advertising
(with 27 per cent of the advertising share) closely
followed by ICICI Prudential Life Insurance (with 25
per cent of the share) at the second position. Others
constitutes of SBI Life Insurance, Metlife India, Kotak
Mahindra Old Mutual Life Insurance etc.
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