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| Adex
Analysis |
AdEx
India - TAM Media Research |
| AC
advertising up 22% in 2003-04 |
April
05, 2005 |
This week, AdEx India looks
at Paints. First, let's look at the growth of Paints advertising
on Television in 2004 compared to 2003.
2004 shows a growth of 44% in Paints advertising compared
to 2003.
Let's look at the monthly pattern of Paints advertising
in 2004 compared to 2003.
The trends are similar for both the years. The highest
spends in Paints advertising is noticed in the month of
September on Television.
Let's look at the TV Ad Spends in 2003 compared to 2000.
There has been a rise of 58% in Paints advertising on
Television in 2003 compared to 2000.
Let's look at the advertisers who dominate Paints on Television
in 2004.
The table shows that Asian Paints stands at the 1st position
(with 47% of advertising share) whereas Goodlass Nerolac
Paints gets the second position (with 26% of the share). |
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