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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Advertising
on Business TV Programs rises by 8% during Jan-May '05
par to Jan-May '04 |
July 05,
2005 |
This week, AdEx India looks
at the TV Advertising on 'Business Programs' like India
Business Hour, Zee Business, Business @ 8 etc. Below is
the growth of advertising on Business Programs on Television
in Jan-May '05 compared to corresponding period in 2004.
8% rise in advertising on Business Programs in Jan-May'05
compared to Jan-May'04.
Below is the advertising pattern on 'Business Programs'
in TV across the years 2001-04.
Advertising observes growth across 2001-02.
Dip observed in 2003 (-29%) & 2004 (-19%).
The graph below shows the Top 10 Categories advertised
on Business Programs in Jan-May '05.
'Cars/Jeeps' & 'Corporate/brand Image' with 10% share
each in Jan-May 2005.
The table below shows the Top 10 Spenders on Business
Programs in Jan-May 2005.
Maruti Udyog gets the Top position (with 4% of advertising
share) closely followed by Tata Motors with 3% share.
Let's watch out whether the advertisers spend maximum
during weekdays or weekends.
84% of the advertising during weekdays whereas weekends
gets only 16% share.
Which time band gets the maximum advertising? The table
below gives the answers.
Maximum advertising during Prime time (37%).
Morning time band gets 26% share of advertising. |
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