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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Sanitary
Ware advertising on television dipped 38% in Q1 ’05 from
Q1 ’04 |
May 31,
2005 |
This week, AdEx India looks
at the 'Sanitary Wares' category. Below is the growth
of advertising on TV in the 1st quarter of 2005 as compared
to that of 2004.
38% dip in advertising in Q1 '05 compared to Q1 '04
Below is the growth of 'Sanitary Wares' advertising on
TV across the years 2001-04
Highest growth seen in 2002 (42%)
De-growth of 35% in 2004 across the last 4 years
The table below shows the Top Brands, along their Advertisers,
in the 1st quarter of 2005
Only 7 brands advertised in the category on Television
in Q1 '05
'Cera' of 'Madhusudan Ceramics' tops the brands slot in
the 1st quarter of 2005
'Ess Ess Bath Fittings' gets the 2nd position |
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