the power of TV
Adex Analysis AdEx India - TAM Media Research
Fast food outlets advt. on TV registers 22% rise February 08, 2005
This week, AdEx India looks at Fast Food Outlets. With increased purchasing power within middle class consumers, even Fast Food Outlets are reaping the benefits. This has obviously therefore triggered off a fight among the Fast Food players in the market place. Let’s look at its advertising spends on Television in 2004.
2004 witnesses a growth of 22 per cent in Fast Food Outlets advertising compared to 2003.
When do the Fast Food Outlets advertisers prefer to spend during the year? The graph below gives the answers.
Summer season witnesses’ maximum ad spends from Fast Food Outlets on Television.
Let’s look at its advertising spends in the past years.
Fast Food Outlets show rise in advertising from 2000.
Let’s look at the Top five Fast Food Spenders on Television in 2004.
McDonald’s Corporation grabs the top position with 47 per cent of the advertising share whereas Tricon stands at second with 32 per cent of the share. Domino’s gets the third position with 16 per cent of share.
Now, let’s also look at the brands which top TV advertising.
The table shows that ‘McDonald’s Happy Price Menu’ grabs the top position (with 29 per cent of the advertising share) followed by ‘McDonald’s Happy Meal’ at the 2nd position (with 16 per cent of the share).