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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Cellular
Phone Service Advertising on Television grew by 6% in
Q1 '05 compared to Q1 '04 |
May 10,
2005 |
This week, AdEx India looks
at the 'Cellular Phone Services' category. Below is the
growth of advertising on TV in the 1st quarter of 2005
compared to that of 2004.
Q1 2005 observes a growth of 6% in advertising.
Below is the growth of advertising on TV across the years
2001-04.
Highest growth seen in 2003 (273%), lowest in 2004 (54%)
Advertising observes growth across the years 2001-04.
The table below shows the advertisers, along with their
brands, that topped advertising on TV in the 1st quarter
of 2005.
'Bharti Cellular Ltd' tops the advertisers list in Q1
2005
Reliance Infocomm Ltd, Idea Cellular Ltd, Hutchison Essar
and Bharat Sanchar Nigam Ltd, the other contenders at
the top
Let's also analyze the TV channel genres preferred by
the advertisers in the 1st quarter of 2005.
Hindi Mass channels are the most preferred ones
Regional channels come a distant second
We shall be coming out with similar analyses on other
categories in the coming days. |
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