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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Domestic
airlines advt. on TV registers 183% rise |
January
12, 2005 |
This week, AdEx India looks
at Domestic Airlines. First, let's look at the Airlines
advertising on Television in 2003 and 2004.
183 per cent rise in Airlines advertising on Television
in 2004 compared to 2003.
Now, let's look at the advertising pattern of Airlines
in 2003 and 2004 on Television.
Maximum Airlines advertising in third quarter across 2003-2004
on Television.
Let's look at the advertising spends of Domestic Airlines
in 2003 compared to the past years.
Airlines advertising show highest advertising in 2002
across the years (2000-2003) on Television.
Lastly, let's look at the advertisers that top Airlines
advertising on Television in 2004.
Indian Airlines rules advertising (with 96 per cent of
the advertising share) whereas Deccan Aviation (with 4
per cent of the share) stands at the second position. |
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