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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Microwave
Ovens advertising up 99% in 2003-04 |
April
12, 2005 |
This week, AdEx India looks
at 'Microwave Ovens' category. First, let's have a look
at Microwave Ovens advertising spends across the years
on Television.
Maximum growth in Microwave Ovens during 1998-2000.
After a dip of 78% in 2001, category shows growth of 87%
& 103% in '03 & '04 respectively.
Let's also look at the Top Advertisers in 2004 & their
advertising trend over last 5 years on Television.
Electrolux Kelvinator tops the advertising with 54% share
whereas Kitchen Appliances & LG Electronics with 26%
& 20% respectively.
Electrolux Kelvinator gets the top position in 2004.
Across the last 5 years, Kitchen Appliances & LG Electronics
shows maximum advertising in 2002.
Let's look at the brands advertised by Top 3 Spenders
in 2004 on TV.
Interestingly, the brands of Top 3 spenders accumulates
99% of the share.
Electrolux Nutrition Maxiwave (of Electrolux Kelvinator)
tops with 54% of the advertising share.
Kenstar Microwave Oven (of Kitchen Appliances) comes 2nd
with 26% of the share. |
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