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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Hosiery
Advertising on TV rises by 55% during Jan-May ’05 compared
to Jan-May ’04 |
July 12,
2005 |
This week, AdEx India looks
at the TV Advertising in 'Hosiery' category. Below is
the advertising pattern in 'Hosiery' category on Television
across the years 2001-04.
Category advertising observes growth across 2001-02.
Dip observed in 2003 (-31%) & 2004 (-13%).
Let's have a look at the advertising spends in Hosiery
on Television during Jan-May '05 compared to corresponding
period in 2004.
55% rise in category advertising during Jan-May'05 compared
to Jan-May'04.
Is there any rise in the average no. of Hosiery ads per
day (across all channels) across the years? The chart
below gives the answers.
Huge rise in the average no. of ads across 2000-03.
43% rise in average no. of ads in 2004 compared to 2002.
Let's watch out the channel genre preferred by the Hosiery
advertisers.
45% of the advertising share goes to Hindi Entertainment
channels.
Hindi News channels, the next preferred genre.
Lastly, let's look at the Top 5 Hosiery Brands advertised
during Jan-May '05 on Television.
Top 5 Brands captures 70% of the advertising share.
'Amul Macho Innerwear' tops the brands list with 20% advertising
share across Jan-May 2005.
'Dollar Club' gets the 2nd position with 17% share. |
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