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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Cars/jeeps
advt on TV rises by 50% |
June 14,
2005 |
Last week, we had the analysis
on 'Two Wheelers'. This week, AdEx India looks at the
2nd segment 'Cars/ Jeeps' in the Auto Sector. Below is
the growth of advertising on TV in the 1st quarter of
2005 as compared to that of 2004.
50% up in advertising in Q1 '05 compared to Q1 '04
Below is the growth of 'Cars/Jeeps' advertising on TV
across the years 2001-04
Highest growth seen in 2003 (54%) followed by 43% growth
in 2004
De-growth observed in 2002 (-2%) across the last 4 years
The table below shows the Advertisers on TV, in the 1st
quarter of 2005
'Maruti Udyog Ltd' - the top advertiser in the 1st quarter
of 2005
'Tata Motors Ltd' gets the second position.
Let's also analyze the TV Channel genres preferred by
the advertisers in the 1st quarter of 2005.
Hindi Mass Channel the most preferred ones
News Channels at second position
Next week, we shall be coming out with the last segment
'Commercial Vehicles' of the Auto Sector. |
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