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| Adex
Analysis |
AdEx
India - TAM Media Research |
| IT
sector advt. on TV registers 237% growth |
February
15, 2005 |
This week, AdEx India looks
at Fast Food Outlets. With increased purchasing power
within middle class consumers, even Fast Food Outlets
are reaping the benefits. This has obviously therefore
triggered off a fight among the Fast Food players in the
market place. Let’s look at its advertising spends on
Television in 2004.
First, let’s have a look at the IT Sector advertising
spends across the years on television.
2001 had a growth of 25 per cent in IT Sector advertising
and after having dips in last few years, 2004 comes out
to be favorable for IT Sector with 237 per cent growth
compared to 2003 on Television.
Going into its details, let’s look at the individual growth
of all the categories considered in IT Sector on Television
in 2004 compared to 2003.
Out of all the categories in the IT Sector, Laptops/notebooks
show the maximum growth of 2836 per cent in 2004 compared
to 2003 on Television. Peripherals, the only category
to show de-growth whereas Computer related Range and Sever/mainframes/minis
having no spends in 2004.
Let’s find out the category in IT Sector with maximum
advertising spends in 2004 on television.
The pie shows that 37 per cent of total IT Sector advertising
constitutes of Chips and Microprocessors ads on Television
whereas corporate image-computer gets 21 per cent of the
advertising share.
Let’s also look at the Top 10 Spenders in IT Sector on
Television in 2004.
Here, Intel Corporation tops the chart with 31 per cent
of the advertising share whereas IBM gets the second position
with 9 per cent of the share. |
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