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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Refrigerators
advertising on television dips 96% in Q1 '05 compared
to Q1 '04 |
May 17,
2005 |
This week, AdEx India looks
at the 'Refrigerators' category. Below is the growth of
advertising on TV in the 1st quarter of 2005 compared
to that of 2004.
Huge dip of 96% in advertising in Q1 2005 compared to
Q1 2004.
Below is the growth of advertising on TV across the years
2001-04.
Highest growth seen in 2003 (22%), lowest in 2002 (3%)
2001, the only year to show dip (17%).
Let's watch out its advertising pattern across the quarters
across 2003-04 on TV.
Maximum advertising during Summers.
The table below shows the Brands, along with their Advertisers,
that topped advertising on TV in the 1st quarter of 2005.
Only 6 brands were visible across Q1 2005
'LG Semi Frost Fridge' tops the brands list in Q1 2005
with 46% share
'Kenstar Refrigerators', the close competitor
Let's analyze the language preferred by the advertisers
in the 1st quarter of 2005.
Hindi channels, the most preferred ones.
Regional come a distant second. |
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