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| Adex
Analysis |
AdEx
India - TAM Media Research |
| International
airlines advt. on TV registers 82% rise |
January
18, 2005 |
Last week, we had a look at
the Domestic Airlines ad spends. This week, AdEx India
looks at International Airlines category. First, let’s
look at the Airlines advertising on television in 2003
and 2004.
82 per cent rise in Airlines advertising on television
in 2004 compared to 2003.
Do International Airlines advertisers prefer any specific
quarter for advertising? The chart below gives the answers.
International Airlines advertises maximum in the fourth
quarter across 03-04 on Television.
Let’s look at the advertising spends of International
Airlines in 2003 compared to the past years.
Advertising shows a rise of 9 per cent in 2003 compared
to 2000 on Television.
Finally, let’s look at the advertiser that tops the advertising
race in 2004 on Television.
Malaysia Airlines grabs the top position (with 29 per
cent of the advertising share) whereas Qatar Airways gets
the second position (with 18 per cent of the advertising
share). |
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