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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Print
ads on TV see a 51% rise |
April
19, 2005 |
This week, AdEx India looks
at the 'Print Ads appearing on Television'. Below is the
growth of Print Ads advertising on TV across the years
2001-04.
Advertising observes growth every alternate year across
2001-04.
2002 & 2004 shows growth of 67 per cent and 51 per
cent respectively over previous year.
Let's also look at the Top Publications groups advertised
on Television in 2004.
Kunguman Publication of Tamil Nadu state tops in 2004
with 11 per cent of the share followed by Living Media
at second position.
Sahara India & Bennett Coleman gets 8 per cent each.
Which channel genres do the Top five Publications groups
prefer? The chart below gives the answers.
News channels gets the maximum advertising by the Top
five Publications groups.
Tamil Entertainment channels, the next preferred channels. |
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