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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Noodles/pasta
advertising on TV grew 60% in H1 ’05 compared to H1 ’04
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July 19,
2005 |
This week, AdEx India looks
at the 'Noodles/Pasta' category. Below is the growth of
'Noodles/Pasta' advertising on TV across the years 2001-04.
Highest growth seen in 2002 (45%).
De-growth observed in 2003 (-10%) & 2004 (-25%).
Let's have a look at its growth in advertising on Television
in the 1st half of 2005 compared to that of 2004.
Growth of 60% in 1st half of 2005 compared to 1st half
of 2004.
The table below shows the Top 5 Brands in Noodles/Pasta
category on Television, along their Advertiser, in the
1st half of 2005.
Almost the entire advertising share (100%) is contributed
by Top 5 brands.
'Maggi Vegetable Atta Noodles' grabs 50% of the advertising
share in the 1st half of 2005.
Let's analyze the Program Genre preferred by Noodles/Pasta
advertisers in H1 2005.
30% of the advertising share goes to 'Drama/Soap' program
genre.
Feature Film, the next preferred program genre.
Let's watch out the time band used by the Noodles/Pasta
advertisers.
Max. advertising during Prime time.
Afternoon time band, the second choice. |
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