This week, AdEx India looks
at ‘Travel and Tourism’ category.
First, let’s have a look at Travel and Tourism advertising
spends across the years on Television.
Travel and Tourism observes growth across 2000-03 with
maximum 124 per cent growth in 2003 whereas 2004 shows
a dip of 27 per cent in 2004 compared to 2003.
Let’s also look at the advertising pattern of Travel and
Tourism Spenders within quarters across 2000-04.
The graph shows inconsistency in advertising pattern of
Spenders across 2000-04 on Television. Travel and Tourism
category gets advertisement from International/Private
players, States and advertising from Indian Government.
Let’s look at the percentage spends share received by
them in 2004.
The pie shows that International/private spenders gets
72 per cent of the share whereas State advertising gets
25 per cent of the share and remaining three per cent
share goes to Indian Ministry.
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