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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Commercial
vehicles advertising on television dipped 72% in Q1 '05
compared to Q1 '04 |
June 21,
2005 |
Lastly, AdEx India looks at
the 'Commercial Vehicles' segment in the Auto Sector.
Below is the growth in advertising on TV in the 1st quarter
of 2005 as compared to that of the corresponding period
last year.
An enormous dip of 72% in advertising in Q1 '05 compared
to Q1 '04
Below is the growth of 'Commercial Vehicles' advertising
on TV across the years 2003-04 (Very low advertising spends
across the years 2000-02)
Growth of 33% in Commercial Vehicles advertising in 2004
compared to 2003.
The table below shows the Advertisers list spending on
Television in the 1st quarter of 2005.
Only three advertisers spending on Television in Q1'05.
'Mahindra & Mahindra' - the top advertiser in the 1st
quarter of 2005
Lets' analyze the Program Genre preferred by the advertisers
in Q1'05.
47% of the advertising share goes to 'News Bulletin' program
genre
Feature Film, the next preferred program genre garnering
21% of the TV ad spends in Q1 2005 |
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