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| Adex
Analysis |
AdEx
India - TAM Media Research |
| Oral
Care advertising on TV up 4% in 2004 |
February
22, 2005 |
This week, AdEx India looks
at Oral Care as a sector. The categories included in Oral
Care are Tooth Pastes, Tooth Powders, Tooth Brushes, Mouth
Wash and Oral Hygiene Range*(includes combined ads of
products: eg. Advertising of Tooth Pastes and Tooth Brushes
in the same commercial). First, let's have a look at the
Oral Care advertising spends across the years on Television.
2001 had the maximum growth of 39 per cent in Oral Care
advertising and observes small growths post 2001. Oral
Care advertising grows by just 4% in '04 compared to '03
on Television.
Going into its details, let's look at the individual growth
of all the categories considered in Oral Care on Television
in '04 compared to '03.
Within the Oral Care categories, Oral Hygiene Range* show
the maximum growth of 130 per cent in 2004 compared to
2003 on Television followed by 28 per cent growth in Mouth
Wash. Interestingly, Tooth Brushes & Tooth Powders shows
de-growth in '04. (Oral Hygiene Range* includes combined
ads of products: eg. Advertising of Tooth Pastes and Tooth
Brushes in the same commercial.
Let's find out the category in Oral Care having maximum
advertising spends in 2004 on Television.
The pie shows that 85 per cent of total Oral Care advertising
constitutes of Tooth Pastes ads on Television.
Let's also look at the Top 10 Spenders in Oral Care on
Television in 2004.
Here, Hindustan Lever grabs the top position with 40%
of the advertising share whereas Colgate Palmolive India
gets the 2nd position with 31% of the share. |
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