 |
|
| Adex
Analysis |
AdEx
India - TAM Media Research |
| Washing
powder/liquid advt on TV dips 7% in Q1 ’05 |
May 24,
2005 |
This week, AdEx India looks
at the 'Washing Powders/Liquids' category. Below is the
growth of advertising on TV in the 1st quarter of 2005
as compared to that of 2004.
7% dip in advertising in Q1 '05 compared to Q1 '04.
Below is the growth of 'Washing powder' advertising on
TV across the years 2001-04.
Highest growth seen in 2002 (65%) whereas 24% rise in
2004.
De-growth observed in 2003 (-11%) across the last 4 years.
The table below shows the Advertisers on TV, along their
brands, that topped in the 1st quarter of 2005.
'Hindustan Lever Ltd' - the top advertiser in the 1st
quarter of 2005.
Almost the entire advertising share (98%) contributed
by the top 5 advertisers.
Washing powder ads are aired more on Satellite channels
or Terrestrial channels?
Washing powder ads occur more on Satellite channels.
79% of ads in Hindi Channels whereas 3% each on Tamil
& Telugu Channels. |
|
|
|
|
| |
|
